Program Description This two-year Ontario College Diploma program provides students with a specialization in marketing. Students learn all aspects of marketing from product conception to product consumption in an applied learning environment. Students also benefit from the application of computing technology and a collaborative learning environment which allow graduates to immediately contribute in a meaningful way to an organization`s marketing program initiatives using modern information technology tools. The curriculum is designed to provide both theory and applied learning, culminating with a comprehensive marketing plan project with an industry client in the fourth level.
Graduates qualify to receive the Canadian Professional Sales Association Sales Certificate based on the learning outcomes achieved through the program. The program is also designed to provide graduates with several laddering options including upgrading to an Ontario College Advanced Diploma or pursuing several Ontario College Graduate Certificate options.
