Program Description This two-year Ontario College Diploma program blends public relations theory with practical experience in research, writing, editing, time and resource management, concept creation, speaking and organization. Courses are offered in a variety of learning environments, such as the classroom, the computer lab, the office setting and online. In the final level, students participate in a field placement.
In addition to public relations courses, the curriculum includes courses in desktop publishing, production, photography, web content management, social media engagement and business. The emphasis of the program is on attention to detail and creative and critical thinking in all public relations activities, from media relations to special event coordination. As time for out-of-class activities equals the time allocated for in-class work, students should prepare for a full-time commitment for the program.
