Program Description Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!
What you'll learn: Media relations Strategic communications planning Crisis communications Social media tools and techniques Integrated marketing Event management Media writing Brand management Digital analytics Your future career:
Communications Social Media Sports and entertainment agencies Government agencies and ministries Corporations Non-profit organizations Media agencies Freelance/Contract work
