Course Description

Program Description The best of both worlds — develop expertise in several areas of marketing practice and gain fundamental understanding of the broader business environment. Program Highlights: Emphasis on practical, hands-on learning prepares you to excel in your marketing or sales career. Study with professors who have worked as marketing professionals and bring their expertise to the classroom. Upon completion of a common first semester, you may choose to transfer into second semester of one of the following programs: Business - Accounting (316) Business Administration (632) Business Administration - Accounting (364) Business Administration - Human Resources (363) Business Administration - Marketing (362) Business - Financial Services (303) Business - General (320) Insurance (318) What You'll Learn: How to conduct market research and create marketing strategies for real clients. Verbal and written communication skills as you prepare reports and presentations. Web marketing strategies and tools. Use computer simulation to model an international product launch. Please see the fast track program page for January intake.

Intake