Program Description Our Business – Marketing program prepares you to be the essential link between an organization and its customer base. You start this certificate program by learning business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics create a solid foundation for the marketing courses and topics that follow, including:
Marketing theory and case-based problem-solving Marketing communications (which includes advertising and promotion) Account management Sales and service
In addition to classroom theory led by experienced faculty members, the Business – Marketing program makes use of hands-on learning. You will explore the various areas of marketing through case studies, guest lectures, presentations, projects, computer simulations and technologies.
