FULL DESCRIPTION
Program Description The two-year Business - Marketing program prepares you for success in the dynamic world of marketing. The first year provides a solid grounding in the fundamentals of business administration and the second year introduces you to major areas of the marketing discipline including Quantitative Methods, Marketing Research, Sales, Integrated Marketing Communications, Digital Marketing and Social Media Platforms. You also build skills in Economics and Venture Development. In addition, all students must complete courses in communications for marketers, careers and professional development as well as a 3-week full-time marketing internship.
