Course Description

As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include: Marketing research Integrated marketing communications Marketing to consumers and the business marketplace environment Sales You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives. After completing one year of business study, students may choose to graduate with a certificate in Business Fundamentals. Career options: Integrated marketing communications co-ordinator: PR, advertising, experiential/events, promotions Digital marketing co-ordinator/manager Social media/content coordinator/manager Marketing co-ordinator Research coordinator Sales representative: advertising, business to business, product, services

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