Course Description

Program Description Using the right tools at the right time can mean the difference between a media firestorm or the recruitment of countless new brand influencers to support your cause. Created in collaboration with industry leaders, the 8 course full-time Post-Graduate Certificate in Public Relations gives you the expertise to broadcast your brand message to the right audience, at the right time, using both traditional and digital media. Real-world project work with actual companies will give you the chance to learn and practice effective public relations strategies, business principles and stakeholder relationship management, as well as how to respond to crises and manage brand reputation. All this, while building the core job skills that top employers are looking for when hiring for public relations jobs. You’ll gain in-depth public relations knowledge, including: Public relations fundamentals & strategy Digital storytelling Marketing principles Internal communications Data analytics Effective writing Presentation skills Reputation & crisis management Media relations Stakeholder engagement

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