Program Description The program combines key skills and practical experience in both public relations and event management activities. It has the potential of increasing your employment opportunities with private and public sector organizations looking for well-trained public relations professionals who have the added skill set of event management expertise.
In eight short months, students in this program will learn successful public relations strategies and receive training in media relations, presentation skills, issues management and effective writing instruction. Public relations training will be combined with expert instruction in all facets of planning, executing and analyzing corporate and fundraising events. Guest speakers who are well-known in their respective fields further enhance the curriculum covered. Work placements nearing the end of the program will give students hands-on experience in the real world of public relations and managing events to further round out their studies prior to graduation. Potential employers recognise the value of hiring graduates of this program who can fill the important dual roles of public relations and event management within their organization.
