Program Description Sheridan’s Public Relations - Corporate Communications courses feature hands-on, project-based assignments. You’ll be working for real-world clients, not just doing classroom exercises. Projects include:
Writing persuasive and informative copy for internal and external publications, news releases, conference presentations, speeches and public service announcements. Expressing yourself in a variety of public forums such as media interviews and news conferences. Creating websites, blogs, podcasts, email blasts and other online communications. Producing internal corporate communications plans and activities – the fastest-growing segment of the industry. Preparing strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents. Developing strategic communication campaigns that integrate all of the above elements.
