Course Description

Program Description Our Advertising Media Management program prepares you for a career in media planning and buying within the advertising and communications industry. Intensive, hands-on, industry-approved advertising media management courses provide you with the fundamentals of media management while focusing on consumer-driven communication channel choices (such as mobile platforms) for advertising messages. In this School of Communications, Media, Arts and Design Graduate Certificate program, you: Develop an expertise in reaching target audiences with a creative message. Build your business and negotiation skills on behalf of advertising clients to achieve strategic results. Expand your knowledge of emerging media. Master your knowledge of industry-specific syndicated research databases and software. Complement your in-class education with a 14-week industry field placement. Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. Program Highlights You receive realistic hands-on learning and partake in a 14-week field placement during which you gain practical industry experience. Comprehensive digital media training is covered in two semesters. The Advertising - Media Management program enhances career-ready skills in media management, research, analysis, planning, estimating and buying. High-level industry professionals, who help you to connect with the industry, teach and mentor you. Tilt — a student-run communications agency — provides you with real advertising experience while in school. The Interactive Advertising Bureau recognizes Centennial College as offering the largest breadth of interactive/mobile curriculum.

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