Course Description

Program Description The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry. This Advertising Graduate Certificate program takes place at the Story Arts Centre in Toronto and blends Centennial College's experience in digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns. Through your courses, you acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment in the real world. You’ll also learn new technologies and platforms that keep you informed about recent innovations in the digital creative field. The program focuses on five key areas: Creative strategy, to ensure advertising meets clients' business objectives. Digital storytelling, to build on the power of storytelling in developing impactful creative advertising. Brand engagement, to create strong connections with consumers. Entrepreneurship, to foster key business skills that encourage innovation and risk-taking. Emerging platforms, to ensure you are up-to-date on the latest in digital technology impacting the advertising industry. In this program, you: Gain an understanding of the digital creation process from a creative director's point of view. Learn how to craft a creative digital strategy that delivers results. Develop a strong portfolio and case studies for prospective employers. Enhance presentation skills to help sell ideas. Understand the impact of technology on creative development. Foster digital storytelling skills to bring brands to life online. Analyze and solve business and marketing challenges for clients by applying innovative creative and digital techniques. Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills. Please note: This program requires you to have and use a mobile computing device (i.e. laptop, tablet) that meets or exceeds the recommended hardware requirements. Program Highlights This Creative and Digital Strategy program gives you the opportunity to turn a degree or diploma into an exciting career in a growing field in the advertising industry. You learn how to create digitally-centric creative portfolio pieces using current industry design and writing standards. Faculty members have extensive industry experience and can help you connect to the industry by tapping into their personal networks. The program is offered at the Story Arts Centre, which is about 15 minutes from most advertising and digital marketing agencies in Toronto. At the Story Arts Centre, there are numerous opportunities to collaborate with students in a range of other marketing and communications-focused programs to enhance the learning experience.

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