Course Description

Program Description Centennial College's Advertising and Marketing Communications Management program is all about tapping into your creative talent and strategic thinking and using business savvy to generate new and exciting ideas. If you prefer to watch the Super Bowl for the commercials, this program is for you. Taking place over three years, the courses in this advertising program begin by offering a foundation on all aspects of the industry, which prepares you for the final year of study, when you choose to specialize in eiaccount management, digital creative or media buying and planning. Additionally, this program is the only Greater Toronto Area college advertising program to offer a full semester, 14-week field placement. In the Advertising and Marketing Communications Management program, you: Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, media planning and buying. Learn to produce content within the range of advertising genres. Gain the ability to tell clients' stories with persuasive advertising. Plan and develop campaigns on multiple platforms. Develop your instincts and strategic abilities while meeting deadlines in a professional and creative environment. You are led by a team of seasoned advertising instructors who possess vast experience in the industry. Complete your training with an industry field placement, during which you acquire experience in the day-to-day activities of the advertising world. Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware and software requirements. For more information, please visit Mobile Learning Program Highlights The Advertising and Marketing Communications Management program mirrors working world standards, including firm deadlines, multitasking, working under pressure and delivering professional presentations. �Hands-on practice with on-site professional software and media planning systems is provided. �You gain insight and experience in the main areas of agency operations: Digital creative, media and account management. �The Interactive Advertising Bureau recognizes Centennial's Advertising and Marketing Communications Management program as offering the largest breadth of digital/mobile curriculum.

Intake