Bachelor of Business (Marketing)

This course will give students a solid understanding of core business and marketing studies, equipping them with the skills and knowledge to work in an evolving marketplace where customers' needs are continually changing Students will be taught a range of marketing theories and practical marketing solutions Students will gain an in-depth understanding of customer needs in the marketplace and be well equipped to pursue a career in marketing management in large and medium corporations, or consulting roles in marketing research or advertising agencies Graduates of this program will be able to critically review, synthesise and adapt business theories to analyse authentic contemporary problems in a variety of domestic and international contexts appreciating the value of diversity and intercultural settings