The program will help students learn to think strategically, take initiative and deliver ethical and practical outcomes based on business objectives Students will study the science and theory of marketing in the dynamic local and global business environment This course includes a research component where students can focus on a particular area of interest, which could lead to further postgraduate research opportunities Graduates go on to successful careers in a range of senior marketing and management roles On successful completion of this course, students will be able to work as a reflective practitioner to formulate, implement and evaluate industry-specific investigations to resolve complex marketing problems and inform management decision making