The program is designed for the students who wish to enhance their business capabilities as well as obtain specialised marketing knowledge The program’s content focuses on high-level management capabilities which are transferable to organisations of all sizes in the public, private or not-for-profit sectors, arming you with the high-level skills and knowledge to succeed in senior management roles Students will get the ability to think and act analytically as well as master their strategic capabilities in marketing The theory and business management principles will acquire the students with the diverse real-world business situations Graduates will be equipped with the effective oral and written skills to communicate complex business management information to a variety of audiences