Program Description This Strategic Relationship Marketing graduate certificate program in Toronto provides students the foundational knowledge and applied skills that employers value in the area of Strategic Relationship Marketing. Students of this program will learn how to combine marketing acumen with analytics to turn insights into sound marketing strategy. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications. In the final semester, student teams apply the concepts learned to a real business situation.
This learning experience will enable you to: Gather, analyze and interpret data in order to make sound marketing decisions. Create a professional marketing plan using marketing planning processes and tools. Create professional marketing reports and presentations using industry standard software. Plan, implement and evaluate a Strategic Relationship Marketing project.
