Course Description

Program Description In just two semesters, Centennial College's Marketing Management program prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. This Business Graduate Certificate program covers marketing management, along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, you develop a solid understanding of domestic and international marketing issues. Once you graduate, you will be able to employ analytical, decision making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area, such as research and analytics or corporate account management. In today's competitive marketplace, it is essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more return to the organizations' various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program provides you with the opportunity to develop knowledge and skills applicable to today's workforce.

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