FULL DESCRIPTION
Program Description This eight-month graduate certificate program will enable you to develop tactical marketing strategies using marketing analytics and prepare you to compete in a rapidly evolving landscape where new opportunities present themselves daily. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. You will learn data gathering, strategic analysis and presentation of marketing data to better understand and respond to customers, competitors and refine the marketing mix of businesses.
