Graduate Certificate - Public Relations - Integrated Communications (1478) (Formerly Integrated Marketing Communications #1243)

Program Description Graduates of the Public Relations - Integrated Communications (Formerly Integrated Marketing Communications) program will deal with the needs of business organizations to develop and execute integrated marketing communication plans that inform, motivate, and gain support from their publics and contribute to corporate marketing objectives. This integrated communication process relies on writing clear, targeted communication and strategies and preparing professional print, graphic, and electronic communications. Integrated Marketing Communications graduates will also conduct research with an emphasis on analysis and the strategic marketing implications of advertising, personal selling, public relations, sales promotion, direct marketing and branding.