Start a career in this fast-growing industry with the latest digital marketing tools and techniques. This program combines the field of business, marketing, technology, and digital media communications and prepares learners to market an organization or product using the latest digital marketing tools and techniques. The program focuses on user experience design practice, marketing analytics, integrated media strategies, and web development techniques.
A laptop computer meeting minimum specifications is required for this major.
Co-op provides eligible Business Administration Diploma students with an opportunity to gain work-related experience for one term through an assisted job search. Co-op offers students relevant experience to boost employment opportunities, develop professional skills and experience, network with employers, and earn money.

