Program Description The three-year Business Administration – Marketing program provides the depth and breadth of coverage needed to build a successful marketing career with the very best organizations in Canada and elsewhere. The first year provides a solid grounding in the fundamentals of business administration while the second year introduces you to major areas of the discipline including Integrated Marketing Communications and Social Media Platforms. In the third year of the program, you are exposed to more advanced areas of study including Business Intelligence and Marketing Strategy Foundation. Through selective internships you will have the opportunity to work with leading companies and fully immerse yourself in the field of marketing practice.

