Program Description This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. Students learn to perform advertising/communications functions using a variety of creative, media, production and planning techniques. Students apply their knowledge and creative skills through experiential learning opportunities with client-based marketing communication projects.
Advertising and marketing communications is the art and business of developing and communicating messages. It effectively reaches individuals with information about products, services and ideas. It's exciting, creative, demanding, rewarding and challenging. Let Georgian give you a head-start on your career in advertising and marketing communications!
