Master Of Business - Integrated Marketing Communication

This 2 year program can be completed in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details. Hone your analytical, decision-making, communication and problem solving skills to advance your career Develop knowledge of strategic integration of public relations, advertising, promotion, direct marketing and personal selling Study advertising management, consumer behaviour, marketing management, public relations management and survey research Your knowledge and research skills are developed throughout the course and taken to an advanced level in the capstone unit, which can comprise a workplace experience project or business case project Prepares you for a career in consultancies, government or private sector organisations, working in publicity, event management, brand management, advertising or direct marketing Find out more at our upcoming MBA and Postgraduate Business Information Events.