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Graduate Certificate - Marketing Research and Business Intelligence (Duration : 8 months)

Course Stream: Commerce
Course Level: Bachelor Program
Course Fee: $14616

Course Description

Program Description This Ontario College Graduate Certificate program can launch your career in the dynamic, fast-changing and growing marketing research industry. Students learn to investigate how people think, how and why people purchase products and services and what motivates people to behave the way they do. The program provides students with the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors and on the international scene. The curriculum emphasizes the marketing research process including: research design; questionnaire construction; moderator`s guide construction; data collection; basic and intermediate statistical analysis and interpretation; and report writing and presentation skills. In addition, students become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems. Students are exposed to current and emerging techniques in marketing research. Students gain a substantial foundation in preparation to write the Marketing Research and Intelligence Association`s examination to receive accreditation as a Certified Marketing Research Professional (CMRP).

Intake

May-2024
Sep-2024
May-2025
Sep-2025
The program consists of four levels where learning occurs in both the classroom and practical settings. The curriculum includes courses in social work methods, social welfare systems, addictions, community development and the humanities. In order to gain exposure to working with a wide range of client groups, students are required to complete field placements in Levels 02, 03 and 04. Bring Your Own Device (BYOD): Students are expected to have and use a laptop or mobile computing device when registered in this on-campus program

Students Feedback

4.70

Average Rating

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7 min ago
Anthony Forsey

Awesome course

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avatar-5
1 mon ago
Justin Nam

Test review lol

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MD
3 Mon ago
Murir Dokan

This is a title of review. the developer suffer from lot's of vitamin. what about you?

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avatar-6
1 year ago
John Doe

Best course ever

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