Course Description

Program Description The Content Strategy graduate certificate program, the first of its kind in Ontario, is designed to prepare students for the emerging and exciting field of content strategy. Content strategists help organizations and agencies establish and maintain a credible, viable and trustworthy online presence. Content strategists oversee the publishing of public information, providing advice and direction to improve internal communications, public relations and user experience. Students engage with all aspects of the content lifecycle, from creating and curating content to conducting content audits, to making holistic, strategic recommendations for content based on thorough content analysis. Some courses will combine online and in-class instruction. Students will participate in a mandatory work placement which follows the last semester of study. There is a growing demand for media and digital communication specialists. Graduates from this program may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital marketing strategist, content analyst, digital content co-ordinator and content specialist. Note: If a student applies for conditional acceptance but later decides to take their IELTS/TOEFL, they will need to reapply and submit a new application.

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