The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing and business administration skills in both business to business(B2B) and business to consumer(B2C) markets. Learn to make strategic decisions in traditional and digital business environments regarding: product, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.
Apply acquired knowledge to several hands-on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, gain industry experience through three projects, including designing a website and preparing a marketing plan for an industry client.
