Program Description The Marketing Management major strengthens your understanding of consumer behaviour and decision-making – critical abilities for any effective marketer. You will graduate with a Bachelor of Commerce degree, providing you with a strong foundation of transferable business skills in accounting and finance. In addition to these core business areas, you can choose from a wide variety of marketing specific topics including consumer psychology, market research, advertising pricing, product development, quality management and consumer law. There are plenty of opportunities for you to learn outside of the lecture hall such as participating in an international exchange at one of our partner universities or helping a local business develop a marketing plan for a course credit. Upon graduating, you will be ready to start your career as a more engaged, active global citizen. Job titles of recent Marketing Management graduates:
Brand manager Marketing analyst Research analyst Marketing director Marketing manager Sales manager
