Course Description

Program Description If you have a creative mind and would like to see the world, marketing may be the choice for you. The variety of classes offered will allow your creative juices to flow. There is an endless selection of careers that are available to marketing majors. Advertising, international marketing, public relations and sales positions are just a few of those jobs waiting for you. A career in marketing will give you the opportunity to travel, meet new people and be a part of a dynamic work environment. The Marketing major covers a broad array of these marketing topics, strategies, and skills, ranging from conducting marketing research to managing brands to understanding consumer behaviour to creating successful advertising campaigns. The curriculum exposes students to important business issues starting in the first year of study. Newly admitted students will have a more integrated first year experience with wider exposure to management concepts in key areas such as organizational behaviour, business communications, and decision making. Students entering their third year will specialize in one of six majors and conclude their fourth year with a business policy and a management skills class.

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