JCU graduates are committed to lifelong learning, intellectual development, and to the display of exemplary personal, professional and ethical standards. They have a sense of their place in the tropics and are charged with professional, community, and environmental responsibility. JCU graduates appreciate the need to embrace and be acquainted with the Aboriginal and Torres Strait Islander Peoples of Australia. They are committed to reconciliation, diversity and sustainability. They exhibit a willingness to lead and to contribute to the intellectual, environmental, cultural, economic and social challenges of regional, national, and international communities of the tropics.
In the context of a JCU graduate on successful completion of the Bachelor of Business graduates will be able to:
Demonstrate essential knowledge necessary for a career in business related professions
Synthesise underlying principles and concepts for making business decisions
Critically analyse the core professional obligations, values and operations of organisations including sustainability
