Course Description Students will study a wide range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals During the program, students have the option to of taking either a year-long or six to twelve-week work placement, depending on their needs, to enhance their skills and boost their career prospects while they study The normal duration of the program is 1 year full-time, but if the student opts for a placement then the duration is 2 years full-time

