Course Description

Program Description The Fashion Management program prepares you with essential knowledge and skills required to meet the Canadian fashion industry’s core business needs. You will gain a deep understanding of textiles, manufacturing inputs and processes, and movement in the supply chain, as well as management of the value, costing and quality of apparel. You will also be able to apply the tools of marketing and merchandising to maximize product success in the market. This program is designed to meet the needs of today’s Canadian market, which shifted to product development, niche markets and omni-channel retail. Fashion Management is the only academic program curriculum in Canada endorsed by the American Apparel and Footwear Association (AAFA). Benefits to you include an up-to-date curriculum, connection with the industry and access to industry research materials exclusively available to members. The concepts of developing, sourcing and marketing a product from initial idea to retail sale are introduced. You will test and problem-solve for quality assurance; develop buying, merchandising and marketing plans; examine logistics processes; and work as a team to manage a retail store. The structure of this program gives you flexibility in the choice of a career path. You will also gain relevant industry knowledge through field education experience after the first year of study. Placement may be in fashion buying, production, distribution, retailing, wholesale, or a related marketing area. Students have the opportunity to network with potential employers at our FashionWorks industry event.

Intake