Course Description

The course is ideal for students, who have a dedicated interest in marketing, sales and consumer behaviour, this pathway concentrates on the interaction between customers and businesses in the global marketplace The course will also equip students with essential modern expertise in entrepreneurship, management consulting, operations management, finance, accountancy, strategy and human resources It is a flexible degree giving students the chance to study abroad for a year, or work in industry for a year. This can give them a real competitive advantage and broaden their horizons when it comes to seeking employment Covering the foundation of business and management, this course also focuses on how customers and businesses interact in a global marketplace, allowing students to pursue specialist topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing Students will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management, including the Fujitsu Innovation Hub and presentation rooms Students will cover modules like Strategic Marketing Planning, Digital Marketing, Consumer Behavior, Statistics 2 for Business, Accounting for Business, Essential Analytic Skills for Business, Personal Skills Development for Business, The Global Context of Organization, etc.

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