Course Description

This course is designed to equip students with essential modern expertise in marketing, operations management, finance, accountancy, strategy and human resources The degree also allows students to explore the evolving technologies that are enabling organisations to deal with issues surrounding customer attraction, acquisition and retention using contemporary digital strategies This Business Management (e-Business) degree will equip students with the knowledge required to manage an e-commerce brand at a global, national or local scale The course itself covers core business and management areas in addition to an intensive focus on business information systems Students will also explore the evolving technologies which are enabling organisations to deal with issues surrounding customer attraction, acquisition and retention using contemporary digital strategies Students will cover modules like Accounting for Business, Managing People, Marketing, Essential Analytic Skills for Business, Finance for Business, Personal Skills Development for Business, Operations Management, etc.

Intake