The Marketing with Media degree is designed to develop, energise and challenge students to become desirable and employable graduates equipped with a thorough understanding of work and management with a specific focus on marketing and media communications, in the ever changing context of world business.
The course addresses the contemporary needs of businesses nationally and globally to produce marketing graduates that are not only knowledgeable, resourceful and ethical but are also equipped with professional skills, attitudes and behaviours linked to successful marketing careers. The programme endeavours to equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus. It also introduces students to the technology, styles and issues of the contemporary media and advertising worlds, as well as developing a thorough conceptual understanding of media practice and law. With renowned individualised attention from module tutors and a personal tutor system that is par excellence, this course will encapsulate delivery of the course in small tutorial groups to enhance student engagement and learning.
