Program Description The Trent School of Business provides you with the choice to specialize in the field of work that you are most passionate about. Stand out from the competition by gaining the foundational knowledge of a traditional B.B.A. with focused, practical teaching in a relevant field of the business world. Simply choose the specialization that best fits your passions, complete the assigned amount of credits for that specialization, and graduate prepared to follow your path to success. Marketing and Consumer Culture: Connecting people to business is fundamental to success. This specialization equips you with the knowledge and understanding you will need to effectively reach your future customers and consumers.

