Program Description The artists may be front and centre, but without the hard work of managers, agents, publicists, label reps, publishers, and the rest of the business team, few Canadian artists would be at the top of our favourite playlists. In these programs, students learn to book tours, negotiate contracts, manage artists and venues, design websites, market and promote product, plan events, network and much more. Durham College’s Music Business programs will prepare you to enter the music industry equipped with a solid foundation of business knowledge and plenty of hands-on experience. This program will prepare you for a wide variety of music-based careers spanning:
Major and independent record labels in roles including marketing, publicity, promotion, sales, artists and repertoire and brand partnerships Live music including tour management and booking, concert promotion and production and venue management Music publishing and administration including positions in copyright collection societies, industry trade organizations, copyright administration, music licensing and music supervision Artist management (e.g. managing a musician or managing one’s own musical career) Digital music management including streaming services, social networks and online music retail Event production including planning or managing live music events, conferences, workshops and more Music production including recording services You will develop skills in management, marketing, promotion and small business while learning the essentials of event production, live sound reinforcement, studio operations and media. Challenging careers are available for skilled administrators and managers who can market and manage entertainment events and revenues; harness social media; manage tours; work directly with performers as booking agents or managers; prepare promotional materials; plan and organize itineraries; and negotiate, interpret and enforce contracts.
Career options:
Artist booking agencies Artist and tour management companies Major and independent record labels Marketing and promotions companies Music licensing companies Music publishing companies Music production (live and recorded) companies Venue management Merchandising companies Freelance
