Course Description

Program Description The Communications – Professional Writing program prepares you to work as a versatile communications professional. This graduate certificate program focuses on assessing audience needs and delivering thoughtful and relevant content, combined with effective project management techniques that help you develop the skills you need to write and produce copy for a variety of professional settings and styles. The innovative courses in this program encompass a wide range of communications disciplines and vocational skills, including: Web copywriting Technical writing Proposal writing Writing for social media Content marketing Presentations and speech writing Content management Information design and data visualization Digital storytelling As a student of the Communications – Professional Writing program, you have the advantage of creating a diverse and professional portfolio that includes training modules, complex visual aids (such as infographics) and compelling layouts for many different print and virtual platforms (brochures, newsletters, websites and more). Thanks to your well-rounded training, you will be able to launch a writing career that can go the distance, taking on a variety of roles in both the profit and non-profit sectors. Please note: This program requires you to have and use a mobile computing device that meets or exceeds the recommended hardware requirements. Program Highlights The Content Bootcamp, an intensive two-week workshop at the beginning of the first semester, builds on your academic writing skills, polishing your writing for a professional audience. A vocational program at its core, Communications – Professional Writing prepares you for a writing career with longevity. As such, every course has you producing professional quality work so that you graduate with a polished and diverse portfolio. Unique second-semester course components include creating training modules, implementing training programs, and leading virtual or live training sessions to complement the content and documentation created in first semester courses. The Digital Storytelling course, a standout feature, encourages you to think critically about the future of communications and its role in business, technology and society in general. You have the opportunity to collaborate on a creative communications project, exploring what it means to be a communicator in a digital world. A field placement opportunity in the final semester provides you with valuable experiences in a variety of industries. Program faculty work with you to place you in an organization relevant to your long-term career goals.

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