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Graduate Certificate - Brand Management (Duration : 8 months)

Course Stream: Commerce
Course Level: Bachelor Program
Course Fee: $13709

Course Description

Program Description This one-year Ontario College Graduate Certificate program prepares students for a career in the dynamic field of brand management. Branding is a globally-recognized, specialized function of marketing communication. This intense and hands-on program is created and taught by leading industry experts. Students acquire tools, strategies and develop business savvy to drive success around a company`s most precious asset - the brand - in the global, digital and socially-conscious marketplace. Students build brand equity through managing strategic, integrated promotional campaigns from conception to delivery. To measure campaign success, students identify, create and use brand metrics and tracking tools. Development of leadership and strategic thinking is a major focus throughout the program. Managing a brand in the world`s emerging economies, and building and leveraging a socially responsible brand is another key area of concentration. Other areas include using and measuring social media brand channels and evaluating brand design elements. During the course of this program, students use a variety of learning formats including case studies, classroom, online study, group work and practical industry-related experience. Employment opportunities in the area of brand management continue to grow nationally and internationally. Graduates may find employment in private, public and non-profit settings in industries, such as advertising, retail, services, information technology, telecommunications and manufacturing. Log In to see Admission Requirements and Other Fees

Intake

May-2024
Sep-2024
May-2025
Sep-2025
Students are provided with the opportunity to develop employability skills for a successful career in the fast-growing tourism and travel industry by blending classroom theory with on the job training in Campus Travel; the on-campus travel service training facility. In addition, there is a two-week travel industry field placement. Students also benefit from tourism opportunities including mentoring, networking and exciting student travel activities. Program content reflects current trends of the tourism and travel industry. Subject matter includes marketing, social media, entrepreneurship, sustainability in tourism, niche and group travel, customized vacation planning, world tourism geography, sales and customer service excellence. There is an emphasis on the practical application of industry software experienced in our SMARTPOINT by TRAVELPORT lab. This software is used universally in the travel industry

Students Feedback

4.70

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7 min ago
Anthony Forsey

Awesome course

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avatar-5
1 mon ago
Justin Nam

Test review lol

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MD
3 Mon ago
Murir Dokan

This is a title of review. the developer suffer from lot's of vitamin. what about you?

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avatar-6
1 year ago
John Doe

Best course ever

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