Course Description

Program Description The Music Business Administration/Management programs prepare students to enter any field of the music industry equipped with a solid foundation of relevant knowledge and business practices, and plenty of hands-on experience. Students learn to manage revenue streams, book tours, draft and negotiate contracts, manage artists and venues, plan and execute events, design websites, market and promote artists and merchandise, build a network, and much more. Graduates enter the industry ready and eager to become astute music industry executives, well-informed musicians/songwriters, or both! This unique business-based program provides plenty of experiential learning opportunities and in-depth knowledge of all areas of the music business, preparing you for a wide variety of music industry careers spanning: Major and independent record labels in roles including marketing, publicity, promotion, merchandising and sales, artists and repertoire, and brand partnerships Live music including tour management and booking, concert promotion and production, and venue management Music publishing and administration including positions in copyright collection societies, industry trade organizations, copyright administration, music licensing, and music supervision Artist management (e.g. managing a musician or managing one’s own musical career) Digital music management including streaming services, social networks and online music retail Event production including planning or managing live music events, conferences, workshops and more Performing/recording artist, or songwriter Music production including live and recording services You will develop skills in management, marketing, promotion, and small business operations, while learning and practicing the essentials of copyright law and music publishing, event production, live sound reinforcement, and media and business communications. Challenging careers are available for skilled administrators and managers, as well as aspiring musicians and songwriters, who can market and manage entertainment events and revenues; harness social media; manage tours; work directly with performers as booking agents or managers; prepare promotional materials; plan and organize itineraries; and negotiate, interpret and enforce contracts.

Intake