Course Description

Program Description A career in marketing can take you in many directions - branding, research, public relations, retail, advertising sales or event planning. And you can find jobs in these areas in almost every sector, from health agencies to natural resource companies to non-profit organizations. Our dynamic curriculum includes social media, computer-based simulations, industry-standard Adobe software, crisis management and other emerging trends. You can develop on-the-job skills, introduce yourself to different employers and test-drive different types of jobs over the year during three consecutive four-month paid co-operative education work terms. You'll gain knowledge and skills in advertising, branding and creative design, digital and social media, market research and strategic marketing, project management and relationship selling, public relations, and retail strategy and development. You'll get a hands-on education using social media, writing copy, doing mock presentations, conducting research, creating computer-based simulations, participating in group projects and more. You'll also get involved in the community; Saskatchewan Polytechnic's Business marketing specialty diploma gives you an opportunity to work on real projects for community-based organizations. You can apply to use your Business marketing specialty diploma for credit in degree programs at the University of Regina's Paul Hill School of Business, University of Saskatchewan's Edwards School of Business or online degree programs at Athabasca University, University Canada West and Husson University/University of Fredericton. Business marketing specialty grads work as marketing coordinators, marketing assistants, advertising sales representatives, event planners, publicists, social media specialists, account managers, brand managers, market researchers and more. Use your skills in your own business, work for an advertising agency or design firm, or look for opportunities in larger organizations and government agencies.

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