Program Description Humber’s intensive Advertising and Graphic Design diploma program was developed to meet industry demand for advertising art directors and graphic designers with solid strategic, visual, conceptual, typographic and technical skills. Classes focus on these areas of study and emphasize important life skills such as creative thinking, problem solving, teamwork and presentation skills.
You will explore the many facets of visual communication including colour theory, conceptual process, typography, design, marketing strategies, interactive media and digital design through the use of current tools that meet industry standards. You will also have the unique opportunity to apply these skills in Humber’s real-world ad agency/design studio and experience linkage opportunities with both the Advertising Copywriting, and Advertising – Account Management programs. The first semester of the Advertising and Graphic Design program is shared with the three-year Public Relations advanced diploma, the three-year Journalism advanced diploma, the two-year Advertising and Marketing Communications diploma, and the two-year Media Communications diploma programs, allowing the flexibility to continue in any of these five programs in second semester.
Our advisory committee, a group of experienced art directors and designers, provides regular review and input into our curriculum, ensuring our program is always on the cutting edge of industry developments. Many of our faculty are part-time instructors who spend their non-teaching time working in current day industry settings, allowing them to share their experiences and connections with you in the classroom every week.
The unpaid 120-hour work placement normally takes place during the month following the last semester of study (May). You will research your field to take advantage of opportunities to market yourself to prospective employers to find your own work placement locally or abroad. You will be supported through this process by faculty advisors.
Look around you – there is little in our world that is not branded, designed, on a screen or printed on paper. The field of advertising and graphic design offers you the opportunity to turn artistic flair and creative thinking into a rewarding career. Our world runs on media – corporate identities and brands, books, social media campaigns, magazines, logos, posters, and other graphic communications for both print and screen. Our graduates create and execute professional design and advertising work for advertising agencies, design studios, in-house design departments, marketing departments, digital studios and sales promotion companies. Freelance opportunities in art direction and design are expanding and can be very lucrative.
