Course Description

Program Description Sheridan’s Advertising and Marketing Communications – Management program prepares you to hit the ground running in this fast-paced industry. What you'll learn This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process. Competitive edge We work closely with industry partners to ensure graduates have a competitive advantage in the digital communications field. Graduates are invited to participate in the "Career Development Series" – comprehensive career preparation workshops that offer networking opportunities as well as resume and portfolio development specific to the advertising and marketing communications industry. The third-year advantage Students enrolled in the three-year program build on their new skills by contributing to cross-disciplinary projects that culminate in a major project. Students also experience direct interaction with real clients/brands and industry participants. Courses unique to the third year include Creative Branding, Advertising Campaign Management, Advertising Law and Global Communications. Topics covered include: Integrated marketing communications Interactive and digital media strategies Multimedia planning, buying and evaluation Marketing fundamentals Research consumers’ buying behaviour Market research and market analysis Budget development and management Written, verbal and visual presentation skills Creative concept development, basic design skills and copywriting Client relationship management techniques Professional sales and business practices

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