Course Description

Program Description Marketing is where creativity and business meet. It is an extremely versatile field, growing with the ever-changing digital world and adapting to the infinite channels connecting businesses with consumers. Through Marketing efforts, organizations can directly communicate the strengths of their business in a way that consumers understand and care about. In an increasingly personal and real-time world, creating a strong and trusting connection with consumers is key. Marketing is the process of planning and executing the pricing, promotion, and distribution of ideas, goods and services to create an exchange that satisfies individual and organizational objectives. Marketing bridges the gap between consumers and an organization, helping companies understand what people want from their product or service. Identifying the market and the target customer is fundamental to business success. Through marketing activities and systems, organizations can track and respond to changes in consumer preferences and understand marketing strategy, which is critical to remaining competitive in any industry. The Marketing program at CBU takes you through the entire process from beginning to end, ensuring you are prepared to meet customer needs in the consumer, industrial and service settings. Many CEO’s of today’s most successful firms have a background in marketing. Depending on your career choice, you may have a great deal of flexibility concerning the hours you work and ultimately how much you can earn. Creative and enthusiastic professors explore a range of topics, including consumer behaviour, product audits, opportunity identification, channel management, tourism, report writing, data analysis and client presentations. Studying marketing and understanding the market and customer makes students a more valuable employee or a more successful business owner. Not to mention, studying marketing also makes you a more informed consumer! SSOB maintains close ties with the local business community, bridging the gap between students and professionals, owners and managers in the Marketing industry. Take advantage of this close network and gain real life experience through CBU’s Co-op Program. Possible career paths include: Advertising Sales Brand Management Public Relations Social Media Promotions Market Research Recruitment

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