Course Description

Program Description This Ontario College Graduate Certificate program can launch your career in the dynamic, fast-changing and growing marketing research industry. Students learn to investigate how people think, how and why people purchase products and services and what motivates people to behave the way they do. The program provides students with the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors and on the international scene. The curriculum emphasizes the marketing research process including: research design; questionnaire construction; moderator`s guide construction; data collection; basic and intermediate statistical analysis and interpretation; and report writing and presentation skills. In addition, students become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems. Students are exposed to current and emerging techniques in marketing research. Students gain a substantial foundation in preparation to write the Marketing Research and Intelligence Association`s examination to receive accreditation as a Certified Marketing Research Professional (CMRP).

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