Course Description

Program Description This one-year Ontario College Graduate Certificate program prepares students for a career in the dynamic field of brand management. Branding is a globally-recognized, specialized function of marketing communication. This intense and hands-on program is created and taught by leading industry experts. Students acquire tools, strategies and develop business savvy to drive success around a company`s most precious asset - the brand - in the global, digital and socially-conscious marketplace. Students build brand equity through managing strategic, integrated promotional campaigns from conception to delivery. To measure campaign success, students identify, create and use brand metrics and tracking tools. Development of leadership and strategic thinking is a major focus throughout the program. Managing a brand in the world`s emerging economies, and building and leveraging a socially responsible brand is another key area of concentration. Other areas include using and measuring social media brand channels and evaluating brand design elements. During the course of this program, students use a variety of learning formats including case studies, classroom, online study, group work and practical industry-related experience. Employment opportunities in the area of brand management continue to grow nationally and internationally. Graduates may find employment in private, public and non-profit settings in industries, such as advertising, retail, services, information technology, telecommunications and manufacturing. Log In to see Admission Requirements and Other Fees

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